The remarkable Maison et Objet is not only one of the best art and design showcases in the world, but also the perfect place to share knowledge and ideas and to think about the future of these extraordinary fields. Maison et Objet Conferences are blossoming fields of creativity, where new concepts, projects and trends are born. You definitely can’t miss the opportunity to explore more about the world of design from the inside, through the experienced eyes of experts. That’s why we will provide you the list of the conferences you will be allowed to assist in Maison et Objet 2019, starting with the first day.
Friday, January 18
11:00 – 11: 30 am: “Visual content, a new goldmine for retailers” by Chloë Jammet (Head of Communication & Marketing BtoB – Hubstairs)
Today, most of the social platforms benefit from advanced visual features. This conference suggests that it is time for retailers to take a greater advantage of their visual content, to optimize their customer experience.
11:00 – 11: 45 am: “EXCUSE MY FRENCH ! The art of French paradox” by Vincent Grégoire (Lifestyle Director – NellyRodi Agency)
Art de vivre is the expression of a “Je ne sais quoi”, a contrarian view, a certain impertinance in the research for excellence. Liberty, Equality, Fraternity, Creativity!
12:00 – 12: 30 pm: “Colour choice as a marketing tool” by Virginie Corbasson (Directrice Conseil – Carlin)
Colour expert, Carlin Creative Trend Office, presents its strategies “CONSO” – Colour options for retail markets.
12:00 – 12: 45 pm: “Exceptional materials & French savoir-faire to create luxury interiors and unique lifestyle experiences” by Guillaume Féau (Managing Director Féau&Cie), Thierry Lemaire (Architect, Interior Architect and Designer), Pierre Bonnefille (Designer and Master of Arts), moderated by Oscar Duboÿ (Journalist)
How to recognize interiors when at their best ? Not only it’s a matter of style but it also depends on the level of production. Thanks to their long-time experience and international reknown, French craftsmen have proven their ability to face such challenges.
01:00 – 01: 30 pm: “To win over and build customer loyalty on Instagram” by Sophie Gaudras (Consultant Food Tech)
Why and how to communicate on Instagram? All about the editorial and visual codes of this social network. What content to publish and when ? How to animate your shop, what events to highlight?
01:00 – 01: 45 pm: “How Made in China become Design in China?” by Flaviano Cappriott (Founder of Flaviano Capriotti Architetti) and Kinney Chan (Founder of Kinney Chan and Associates), moderated by Celine Zhao (Editorial Director of Designwire)
Without the boundaries between countries, how can “Made in China” become “Design in China”? Designwire answers this question by focusing on high-end interior design and real estate industry.
02:00 – 02: 30 pm: “Arty merchandising – Creating WOW moments with StudioXAG” by Xavier Sheriff (Co-founder & Managing Director at StudioXAG) and Gemma Ruse (Co-founder & Creative Director at StudioXAG)
Retail Design Agency Studio XAG reveals how to create show-stopping Installations for bold brands. Bringing WOW moments to the physical shopping space, surprising and delighting the consumer at every turn.
02:00 – 02: 45 pm: “Design the floral identity of a Palace” by Marc Raffray (Hôtel de Crillon, Director), Djordje Varda (Florist Designer), Jean-Luc Cousty (Hotel Lutetia, Director), Stéphane Chapelle (Florist Designer), moderated by Sixtine Dubly (Curator and Journalist)
As a symbol of luxury and the French way of life, flowers are needed at Palaces. While an aesthetic revival is palpable, and an ecological movement is born in France, the Slow Flower, what is the reflection of the directors of hotels and florists on this subject? How can flowers modernize, attract, seduce new customers?
03:00 – 03: 30 pm: “Spotlight and push your European brands inside Chinese community” by Yangke Sun (CEO eCentime)
This discussion will focus on the fact that European brands want to address the Chinese massive demand. eCentime is a sales channel for European brands to Chinese consumers, and a trusted shopping community where consumers can find the brands and products they love.
The French architect, Isabelle Stanislas, head of the SO-AN Agency, was selected to re-look the reception rooms of the Elysee Palace. Her work, in cooperation with the “Mobilier National”, aims to add a contemporary touch to these prestigious, sophisticated and traditional rooms, as we will be able to see in the conference.
04:00 – 04: 30 pm: “From digital to brick and motar : Le Slip Français and it’s experience” by Violette Wattine (General Manager @ Le Slip Français) and Philippe de Mareilhac (CEO Market Value and Managing Director Team Creatif Group).
This talk will raise the question: How can we translate into physical retail space a digital brand as iconic as the Slip Français? The Slip Français and Market Value translate the brand values of customer experience and will illustrate the “French Touch” in a store.
Stay with us to learn more about the other interesting Maison et Objet 2019 Conferences to see this January. Knowledge is truly everlasting.
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